MIDiA reports that non-DSP streaming revenue is set to have contributed between a quarter and a third of streaming revenue increase in 2021. Combined, TME, NetEase and Yandex account for 20% of the subscriber market share and drive 37% of all subscriber growth in the 12 months leading up to Q2 2021. Russian music streaming service Yandex was another big gainer, doubling their subscriber base and representing 2% of global market share. Together the platforms accounted for 18% of global market shares, despite only being available in China.

The biggest subscriber growth from emerging markets comes from Chinese music streaming services Tencent Music Entertainment (TME) and NetEase Cloud Music, between them adding 35.7 million subscribers in the 12 months leading up to Q2 2021. Previously Google Play Music, YouTube Music has resonated particularly among Gen Z and younger Millennials. This growth has lead YouTube Music to be the only Western DSP to increase global market share. As with last year, YouTube Music are the standout success among Western DSPs, seeing more than 50% growth in the 12 months leading up to Q2 2021. Amazon Music once again out-performed Spotify in terms of growth, with a 25% growth over Spotify’s 20%.

That being said, Spotify have no risk of losing their lead in the near future, adding more subscribers in the 12 months leading up to Q2 2021 than any other single DSP.Īpple Music come in a distant second, with 15% of global market share on the premium-only music streaming service. Unsurprisingly, Spotify still hold strong at number one with 31%, however this is down from 33% in Q2 2020 and 34% in Q2 2019. This figure is up by 109.5 million, around 26.4%, from a year earlier, and represents faster growth than the prior year. Overall, music streaming services continue to grow, with Q2 2021 reporting 523.9 million total subscribers across platforms. MIDiA’s annual report shows the growth in market share of music streaming services compared to their last. Image Credit: MIDiA MIDiA’s just published Q2 2021 global market share report shows how the most popular music streaming services stack up against each other.

Spotify vs apple music subscribers 2020